Featured Attendee Profile: Tobias Sattler, united-domains AG

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Tobias Sattler
Chief Information Officer
united-domains AG
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Fast Facts

Location: Starnberg, Germany
How long have you been in the domain industry?: 8yrs
Now watching: The Blacklist
Best cities for conferences: Singapore, Dubai, Las Vegas


Describe your company and how long you have been there?
Founded in 2000 in Starnberg united-domains is one of the largest and most successful domain name registrars in Germany. united-domains manages more than 1.6 million domain names for over 300,000 customers worldwide. I joined united-domains in 2008 and before being promoted to CIO, held other positions such as Head of Domain Services, Assistant to the Board and Head of Domain Reselling.

What are your thoughts on the new TLDs?
They are a great addition to the namespace and will have a positive impact over the next few years. Unfortunately, a lot of opportunities have been wasted because of complicated business models, high prices, premium tiers, reserved lists, extensive policies, different interpretation of implementations, etc.

What kinds of changes to you foresee within the industry in the next year? 5 years?
This industry has a lot of “standards” and even more different policies, but for the sake of customer experience, simplicity and security we will see more standardization. Overall, the business will be more professional.

How does your career compare to what you envisioned in your youth?
As a child I wanted to become a scientists either in archeology, history or astronomy. Being a computer scientist is at least a step into the science department.

How would you describe what you do in a single sentence to a stranger?
I always try to make things happen.

If you had fifteen extra minutes each day, what would you do with them?
I would dedicate it to my family.

Name 3 things you can’t travel without.
Credit card, passport and iPhone.

Where is your favourite place to escape?
Wherever my family is.

What was the best advice you were ever given?
Praesis ut prosis, non ut imperes.
(Latin proverb, translation: Lead in order to serve, not in order to rule.)

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