Speaker Profile: Brian Kleiner

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Brian Kleiner
Sales Manager — Afternic/GoDaddy


Session Name: Mastering Aftermarket Appraisals
Location: Boston, Massachusetts
Domain name you wish you owned: bitcoin.com
Favourite extension: .com
Your mentor: Mike Zappy Zapolin


What would you like attendees to learn or take away from your session?
How to appraise aftermarket domains for resale.

Can you tell us about how your service or product helps deliver value to your customers?
Listing domains for sale with GoDaddy/Afternic will expose your domain to potential buyers during the search process at most registrars.

Godaddy.com is the largest domain aftermarket in the world with more potential domain buyers than any other marketplace. If want to sell your domains, you need exposure to buyers.

What are your thoughts on the new TLDs?
New TLDs have a place in marketing and branding but it will be a while before the aftermarket for TLDs matures.

What kinds of changes do you foresee within the industry in the next year 5 years?
I don’t think much will change with domains. If anything, demand will continue to increase driving up the average sale price.

What industry trends or topics do you think will be at the forefront of panel and keynote discussions this year?
Cryptocurrency domains and trading.

How did you get your start in the industry?
I started selling online in the late ’90s. Many of the people I met and worked with had really great domains. As they retired or moved away from online marketing, I would be asked if I could help them sell their domains. I was introduced to Mike Zappy and he opened my eyes to brokering domains on a full time basis.

What advice can you offer those who are just getting their start in the domain or related industry?
Buy one under priced domain and sell it for a profit. Rinse and repeat. Do not try to build a large portfolio from the start. If you have success, increase to two domains and so on.

What was one of your biggest “a-ha!” moments in life?

How would you describe what you do in a single sentence to a stranger?
I manage a team of domain brokers.

If you had fifteen extra minutes each day, what would you do with them?
Fifteen minutes more on the spin bike.

Where is your favourite place to escape?
I really like to hunt and fish. Every year I go hunting in Upstate New York. I love it.

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