Statton Hammock
V.P. Business & Legal Affairs — Rightside
Twitter | Website
FAST FACTS
Session Name: Increasing the Value of New Domains in the Secondary Market
Location: Seattle, WA
Number of years in the domain industry: 11 years
Favourite extension: .live
Domain name you wished you owned: edm.dance
Now reading: The Lessons of History by Will & Ariel Durant
Now watching: Definitely not the news right now…
Best city for conferences: Las Vegas, NV, of course.
Q&A
Describe your company and how long you have been there.
Rightside is a vertically integrated domain name services company. We sell domain names through Enom’s vast reseller network, as well as through name.com. We also operate 40 new TLD names including .news, .live, .video, .social, and .rocks.
What can attendees look forward to during your session?
Attendees can look forward to hearing about ways to make the value of domain names greater for investment purposes.
Can you tell us about your last time at NamesCon and what you got out of it?
I attended NamesCon last year and enjoyed the opportunity to network with all segments of the domain name industry.
What are your thoughts on the new TLDs?
New TLDs present an exciting new opportunity for companies and individuals to present themselves online and manage their identity. New TLDs provide more choices and options to the “left of the dot,” and a more memorable specificity to the “right of the dot.” New TLDs are a great tool to direct specific audiences to your content.
What are you most looking forward to at the upcoming NamesCon?
I am looking forward to seeing old friends and discussing ways to raise our industry’s profile.
What industry trends or topics do you think will be at the forefront of panel and keynote discussions this year?:
The health of domain names. More specifically, how to measure the value of new TLDs against legacy TLDs.
Who would you like to hear speak at NamesCon? Why?
SEO experts who have examined the impacts of new TLDs on organic search results.
What fact about you would surprise people?
I DJ as a hobby and so I am thrilled to be able to share my music at the Water Night party this year.
How does your career compare to what you envisioned in your youth?
My career is nothing like I envisioned. When I was young, there was no commercial Internet as we know it today. I could not have imagined then, that I would be leading business, legal, and policy initiatives related to the domain name system.
How would you describe what you do in a single sentence to a stranger?
I give people the tools to present and define themselves online.
If you had fifteen extra minutes each day, what would you do with them?
Read, meditate or music production.
What’s the most recent thing you learned (big or small)?
I despise people who ignore the facts when they are presented to them.
Name 3 things you can’t travel without.
My DJ computer, books and gym clothes.
Where is your favourite place to escape?
The gym.
What was the best advice you were ever given?
My father told me to take college courses in as many different and eclectic subjects as I could. He said I would never get the opportunity to study things like art history, sociology, psychiatry, and religion again. I followed his advice. Exposing yourself to many different things liberalizes your world view.
What object would you put in a time capsule that best represents who you are today?
My iPod.
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