Building a Band Brand Using Social Media with David Ellefson

NamesCon 2018 saw over 1,100 attendees over three invigorating days of keynotes, talks, and workshops. Here, we revisit one of our keynote sessions. NamesCon 2018 opened with a bang: David Ellefson, Grammy-winning bassist and co-founder of legendary thrash-metal band Megadeth, shared his journey through rock’n’roll, entrepreneurship, and parenthood, a journey fundamentally shaped by the internet. […]